Use Cases / Donor Retention
Keep your donors
Most donors leave because no one noticed they stopped giving. DatoVero shows you who is lapsing in time to win them back.
Acquiring a new donor costs far more than keeping one you already have. DatoVero turns your giving history into a retention early-warning system so you act before a supporter is gone for good.
See who is about to lapse
LYBUNT and SYBUNT reports surface donors who gave last year or some year but not yet this one, so your outreach targets the people most at risk.
- LYBUNT / SYBUNT reports
- RFM scoring
- Donor segments (Growth)
Win them back with the right message
Segment your list and run targeted campaigns, then on the Power tier let AI recommend who to contact and what to say next.
- Campaign tracking (Growth)
- AI donor recommendations
- Mass email campaigns (Power)
Pricing that rewards retention
Because DatoVero is flat per module, keeping and growing your donor base never raises your bill, unlike CRMs that charge by donor record count.
What powers this
Donors & Donations
Full donor CRM. Profiles, donation logging, tax receipts, LYBUNT/SYBUNT analytics, and RFM scoring.
Starter $18/mo · Growth $32/mo · Power $46/mo
Questions
What tier do I need for retention analytics?
LYBUNT/SYBUNT, RFM scoring, and segments are on the Donors Growth tier ($32/mo). AI recommendations are on Power ($46/mo).
What is a good donor retention rate?
Average nonprofit donor retention hovers near 45 percent. Small improvements compound, which is why catching lapsing donors early matters so much.
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